Over time, social media has become one of the most important and most usable entities of the world. And now social media is dominating the citizens of the world. But social media is not only for following celebrities and liking and commenting on every picture or post that you find interesting.
Social Media Optimization or SMO is a subject which deals with every ins and outs of a social media platform. The task of SMO is very much similar to that of an SEO ( Search Engine Optimization).
The work of a social media optimization professional is very challenging and quite hard as he/she has a responsibility to keep the pages of the clients (or own blog pages) always updated with innovative and creative posts and attractive pictures and videos.
But there are some tools which may help these professionals to ease their work and save some valuable time. Today, in this topic I will be discussing some of the best Social Media Optimization tools that every SMO developer should own.
But first, let me give an overview of social media optimization and why is the importance of it. I will use the word SMO instead of Social Media Optimization throughout the whole topic, so follow up and let us get started.
What is Social Media Optimization and why is it important?
As I have said before the work of an SMO is pretty much similar to that of an SEO. The main goal of an SMO is to generate or create interesting online content, eye-catching pictures, and animations, and catchy headers to attract more traffic to your page.
Now the question comes is why is it important?
Well, SMO is one of the most cost-effective strategies for online marketing. Social Media plays a vital role in terms of online marketing. As you can promote a brand or any kind of blogs throughout the world without spending a single penny.
Best Tools for Social Media Optimization: Every Developer should know
Now you can relate to the fact that SMO is a challenging job at is why there are some tools out there which can ease the work of an SMO developer.
Today we will be listing down some of those best tools which every developer should know of.
HootSuite ranked first in my list because it is ranked as the number one SMO tool in 2019. And the reason is well justified. HootSuite stands alone as the best among the SMO tools for its unmatched features and facilities.
Hootsuite consists of an SMM software in which there are over 10 million active professionals around the world. It offers subscribers a Team Management Tool through which you and your team can manage and create different SMM campaigns.
You can also inspect these campaigns on different social media platform with the help of Hootsuite dashboard. You can easily download and install HootSuit from Android and iOS platform.
Though I have ranked AgoraPulse in the second position in my list you can say that it is one of the best SMO tools in the market. AgoraPulse is mainly famous for its Zero Inbox feature.
Zero Inbox feature means that the tool completely optimizes every single response. The tools will let you know which tweet gt a reply and which post gets commented and likes and etc.
Apart from this, the tool offers great analysts and allows you to handle all your social platforms through a single dashboard. Talking about analysts, AgoraPulse provides three types of analysts like for different agencies and both small and large business.
It also allows you to neatly arrange all your information in a slide format in PowerPoint and also packs everything in a tabular form.
You can say that SocialOomph is one of the most accurate and efficient SMO tools. It is the most used and most favorite tool of any SMO developer. One of the reasons for this is that it is easily available and it is totally free of cost.
Though it has not evolved in terms of functionality but it is the most efficient tool in the automation service. This is the reason for which I have listed SocialOomph in the third position of my list.
Everypost is a bit different from the other SMO tools. In recent years you have also observed that social media is not confined to desktops anymore. Developers nowadays prefer to work on the go.
Everypost allows marketers and developers to work on their mobile phones. The tools let them access their tasks on their phones and allows them to check out tasks on different social media platforms like posting, monitoring, scheduling, reporting and analyzing.
The new generation work on the go and Everypost is the perfect tool for them.
SocialFlow is one of the specialized tools for the SMO developers. It consists of some particular pins and posts and recommendations for several posts or tweets.
By this, the SMO marketers and developers can reshare, repost and retweet and can form a strong base for the followers of the subscribers.
SocialFlow tracks the most popular hashtags and keywords used by the users and analyses the campaigns.
Tweepi, from the house of Twitter, is a complete package and the best SMO tool by Twitter. The Artificial Intelligence technology used by Tweepi filters the best users and tweets and allows you to follow everything from the client’s account.
Tweepi can take care of the time taken to look out for the tweets and feeds and handle every task very smoothly. But the major limitation is that this tool is only confined to Twitter, which means that you can only manage your twitter account with this tool.
We have come to the end of this blog. Through the whole blog, we have discussed some of the best Social Media Optimization tools that every SMO developer should opt for. Individually we have discussed each and every tool which I think is the best you can get in the market.
I hope that this blog will help those SMO developers who are still in search of some tools that will ease their work according to their preference and I believe that you can end your search by reading this blog.